Facetten der Digitalisierung: Chancen und Herausforderungen für Mensch und Management (Schriften der accadis Hochschule)

Description

In diesem Buch thematisiert die Professorenschaft der accadis Hochschule die Auswirkungen der Digitalisierung auf ihre Fachbereiche: Notwendige Umbrüche der Wirtschaftsethik, Auswirkungen künstlicher Intelligenz auf Marketing und Produktentwicklung, Veränderungen in der Unternehmenskommunikation, digitale Innovationen in Sport- und Gesundheitsmanagement, intelligente Distribution mit Blockchain-Technologien sowie Tokens im Finanzmarkt.

Product details

EAN/ISBN:: 9783658298692
Edition:: 1. Aufl. 2020
Medium:: Paperback
Number of pages:: 182
Publication date:: 2020-04-16
Publisher:: Springer Gabler

EAN/ISBN:: 9783658298692
Edition:: 1. Aufl. 2020
Medium:: Paperback
Number of pages:: 182
Publication date:: 2020-04-16
Publisher:: Springer Gabler

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