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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-/Entwicklungs-/Innovations-Management)

 
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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-/Entwicklungs-/Innovations-Management)

Description

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Product details

EAN/ISBN:
9783658212056
Edition:
1st ed. 2018
Medium:
Paperback
Number of pages:
240
Publication date:
2018-03-31
Publisher:
Springer Gabler
EAN/ISBN:
9783658212056
Edition:
1st ed. 2018
Medium:
Paperback
Number of pages:
240
Publication date:
2018-03-31
Publisher:
Springer Gabler

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