Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven

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Dieses Buch veranschaulicht das facettenreiche Spektrum an Krisensituationen, die für Tourismusorganisationen relevant sind. Mit welchen Strategien und Instrumenten der Krisenkommunikation lässt sich wirksam gegensteuern? Experten aus Wissenschaft, Medien, Verbänden und der Berufspraxis unterstützen mit Handlungsempfehlungen für die Krisenprävention und -intervention.

Product details

EAN/ISBN:: 9783658206277
Edition:: 1. Aufl. 2018
Medium:: Paperback
Number of pages:: 200
Publication date:: 2018-01-08
Publisher:: Springer VS

EAN/ISBN:: 9783658206277
Edition:: 1. Aufl. 2018
Medium:: Paperback
Number of pages:: 200
Publication date:: 2018-01-08
Publisher:: Springer VS

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