Kauferverhalten: Grundlagen - Perspektiven - Anwendungen

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Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens ("Customer Insights") traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:

Product details

EAN/ISBN:: 9783658174644
Edition:: 6
Medium:: Paperback
Number of pages:: 360
Publication date:: 2017-05-30
Publisher:: Springer Gabler
Languages:: german

EAN/ISBN:: 9783658174644
Edition:: 6
Medium:: Paperback
Number of pages:: 360
Publication date:: 2017-05-30
Publisher:: Springer Gabler
Languages:: german

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