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    Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience

     
    From Robert Zniva
    Only 1 items left in stock
    Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience

    Description

    Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience für diese Zielgruppe anzubieten. Altern wird hierbei nicht nur als Jahreszahl, sondern als multidimensionaler Prozess untersucht.

    Product details

    EAN/ISBN:
    9783658155889
    Edition:
    1. Aufl. 2016
    Medium:
    Paperback
    Number of pages:
    408
    Publication date:
    2016-10-06
    Publisher:
    Springer Gabler
    EAN/ISBN:
    9783658155889
    Edition:
    1. Aufl. 2016
    Medium:
    Paperback
    Number of pages:
    408
    Publication date:
    2016-10-06
    Publisher:
    Springer Gabler

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