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    Effiziente Krisenkommunikation - transparent und authentisch: Mit zahlreichen Praxisbeispielen

     
    From Susanne Fiederer
    Only 1 items left in stock
    Effiziente Krisenkommunikation - transparent und authentisch: Mit zahlreichen Praxisbeispielen

    Description

    Dieses Buch beschreibt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil nutzen kann. Die Autorinnen erläutern, wie man sich mit Krisenpotenzialen auseinandersetzt und sich darauf vorbereitet, im Fall einer Krise oder eines Shitstorms transparent und authentisch zu handeln. Praktische Checklisten sowie Tipps und Tricks unter Berücksichtigung der neuesten technologischen Möglichkeiten ergänzen das Buch.

    Product details

    EAN/ISBN:
    9783658144197
    Edition:
    1. Aufl. 2017.
    Medium:
    Paperback
    Number of pages:
    124
    Publication date:
    2016-11-01
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658144197
    Edition:
    1. Aufl. 2017.
    Medium:
    Paperback
    Number of pages:
    124
    Publication date:
    2016-11-01
    Publisher:
    Springer Gabler
    Languages:
    german

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