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    Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen

     
    From Andreas Kohne
    Only 1 items left in stock
    Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen

    Description

    Das Buch gibt einen kompakten Überblick über das immer wichtiger werdende Thema Business Development (BD). Dazu beschreibt der Autor nicht nur die Rolle des Business Development Managers mit ihren Aufgaben, sondern er zeigt auch, wie Business Development organisatorisch in eine Firma integriert werden kann. Darüber hinaus wird ein prototypischer Business Development-Prozess konkret vorgestellt und anhand einer Fallstudie erläutert.
    Das Fachbuch hilft allen, die als Verantwortliche Business Development im Unternehmen einführen bzw. optimieren wollen oder zukünftig in diesem Bereich arbeiten.

    Product details

    EAN/ISBN:
    9783658136826
    Medium:
    Paperback
    Number of pages:
    128
    Publication date:
    2016-07-20
    Publisher:
    Springer Vieweg
    Languages:
    german
    EAN/ISBN:
    9783658136826
    Medium:
    Paperback
    Number of pages:
    128
    Publication date:
    2016-07-20
    Publisher:
    Springer Vieweg
    Languages:
    german

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