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    Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM

     
    From Manfred Bruhn
    Only 1 items left in stock
    Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM

    Description

    "This excellent book provides rich ideas and perspectives on the art and science of building strong customer loyalty." Prof. Dr. Philip Kotler
    Die 8. Auflage wurde vollständig überarbeitet und um erweitert. Darüber hinaus werden neue Branchenbeispiele präsentiert.

    Product details

    EAN/ISBN:
    9783658136499
    Edition:
    9
    Medium:
    Bound edition
    Number of pages:
    762
    Publication date:
    2017-02-28
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658136499
    Edition:
    9
    Medium:
    Bound edition
    Number of pages:
    762
    Publication date:
    2017-02-28
    Publisher:
    Springer Gabler
    Languages:
    german

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    €122.99
    Used - very good
    €122.99
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