Schreiben in der Finanzwelt: Analysen, Methoden, Praxistipps

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Das Buch erfasst zuerst den komplexen und dynamischen Kontext, in dem Schreiben in der Finanzwelt geschieht, und untersucht dann am Beispiel einer zentralen Textsorte, was diese Textprodukte tatsächlich leisten. Schließlich entwickelt das Buch forschungsbasierte Werkzeuge, die den Kommunikationserfolg von Finanztexten systematisch und wirksam verbessern können.

Product details

EAN/ISBN:: 9783658108892
Edition:: 1. Aufl. 2019
Medium:: Paperback
Number of pages:: 168
Publication date:: 2019-09-03
Publisher:: Springer VS

EAN/ISBN:: 9783658108892
Edition:: 1. Aufl. 2019
Medium:: Paperback
Number of pages:: 168
Publication date:: 2019-09-03
Publisher:: Springer VS

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