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Direktmarketing: Grundlagen - Instrumente - Prozesse

 
From Wirtz, Bernd W.
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Direktmarketing: Grundlagen - Instrumente - Prozesse

Description

Das Direktmarketing ist als zentrales Marketinginstrument neben der klassischen Kommunikation nicht mehr wegzudenken. Dieses Buch behandelt - aufbauend auf terminologischen und theoretischen Grundlagen - zentrale Instrumente sowie den ganzheitlichen Managementprozess des Direktmarketings. Ein weiterer Schwerpunkt liegt auf der Integration von Offline- und Online-Kampagnen. Fallbeispiele fördern ein schnelles Verständnis der zuvor erläuterten Inhalte. 

Product details

EAN/ISBN:
9783658102968
Edition:
4
Medium:
Bound edition
Number of pages:
480
Publication date:
2016-01-18
Publisher:
Springer Gabler
Languages:
german
EAN/ISBN:
9783658102968
Edition:
4
Medium:
Bound edition
Number of pages:
480
Publication date:
2016-01-18
Publisher:
Springer Gabler
Languages:
german

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