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    Direktmarketing: Grundlagen - Instrumente - Prozesse

     
    From Wirtz, Bernd W.
    Only 2 items left in stock
    Direktmarketing: Grundlagen - Instrumente - Prozesse

    Description

    Das Direktmarketing ist als zentrales Marketinginstrument neben der klassischen Kommunikation nicht mehr wegzudenken. Dieses Buch behandelt - aufbauend auf terminologischen und theoretischen Grundlagen - zentrale Instrumente sowie den ganzheitlichen Managementprozess des Direktmarketings. Ein weiterer Schwerpunkt liegt auf der Integration von Offline- und Online-Kampagnen. Fallbeispiele fördern ein schnelles Verständnis der zuvor erläuterten Inhalte. 

    Product details

    EAN/ISBN:
    9783658102968
    Edition:
    4
    Medium:
    Bound edition
    Number of pages:
    480
    Publication date:
    2016-01-18
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658102968
    Edition:
    4
    Medium:
    Bound edition
    Number of pages:
    480
    Publication date:
    2016-01-18
    Publisher:
    Springer Gabler
    Languages:
    german

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