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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)

 
From Manfred Bruhn
Only 1 items left in stock
Einsatz von Social Media für das Dienstleistungsmanagement (essentials)

Description

Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte für eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitäten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfältige Möglichkeiten zum Einsatz von Social Media für das Dienstleistungsmanagement zur Verfügung.

Product details

EAN/ISBN:
9783658072339
Edition:
2015
Medium:
Paperback
Number of pages:
56
Publication date:
2014-11-20
Publisher:
Springer Gabler
Languages:
german
EAN/ISBN:
9783658072339
Edition:
2015
Medium:
Paperback
Number of pages:
56
Publication date:
2014-11-20
Publisher:
Springer Gabler
Languages:
german

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