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    Einsatz von Social Media für das Dienstleistungsmanagement (essentials)

     
    From Manfred Bruhn
    Only 1 items left in stock
    Einsatz von Social Media für das Dienstleistungsmanagement (essentials)

    Description

    Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte für eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitäten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfältige Möglichkeiten zum Einsatz von Social Media für das Dienstleistungsmanagement zur Verfügung.

    Product details

    EAN/ISBN:
    9783658072339
    Edition:
    2015
    Medium:
    Paperback
    Number of pages:
    56
    Publication date:
    2014-11-20
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658072339
    Edition:
    2015
    Medium:
    Paperback
    Number of pages:
    56
    Publication date:
    2014-11-20
    Publisher:
    Springer Gabler
    Languages:
    german

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    Used - very good
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