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    Markenführung (Studienwissen kompakt)

     
    From Schmidt, Holger J.
    Only 2 items left in stock
    Markenführung (Studienwissen kompakt)

    Description

    Dieses Lehrbuch vermittelt einen kompakten und verständlichen Überblick über die Grundlagen der Markenführung. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen der Markenführung im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

    Product details

    EAN/ISBN:
    9783658071646
    Edition:
    2015
    Medium:
    Paperback
    Number of pages:
    130
    Publication date:
    2015-07-06
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658071646
    Edition:
    2015
    Medium:
    Paperback
    Number of pages:
    130
    Publication date:
    2015-07-06
    Publisher:
    Springer Gabler
    Languages:
    german

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