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    Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen (FOM-Edition)

     
    From Jan Lies
    Only 1 items left in stock
    Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen (FOM-Edition)

    Description

    Jan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den kommunikationswissenschaftlich-soziologischen Theorien auf der anderen Seite auf und führt zur system-funktionalistischen Synthese. Dieses Buch richtet sich an Dozierende und Studierende (Bachelor und Master) der Kommunikationswissenschaften und des Marketings.

    Product details

    EAN/ISBN:
    9783658069964
    Edition:
    2015
    Medium:
    Bound edition
    Number of pages:
    453
    Publication date:
    2015-04-30
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658069964
    Edition:
    2015
    Medium:
    Bound edition
    Number of pages:
    453
    Publication date:
    2015-04-30
    Publisher:
    Springer Gabler
    Languages:
    german

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