Marketing: Grundlagen für Studium und Praxis

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Description

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 13. Auflage wurden alle Kapitel aktualisiert.

Product details

EAN/ISBN:: 9783658098025
Edition:: 13
Medium:: Paperback
Number of pages:: 317
Publication date:: 2016-08-19
Publisher:: Springer Gabler
Languages:: german

EAN/ISBN:: 9783658098025
Edition:: 13
Medium:: Paperback
Number of pages:: 317
Publication date:: 2016-08-19
Publisher:: Springer Gabler
Languages:: german

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