Pressearbeit praktisch: Ein Handbuch für Ausbildung und Praxis (Journalistische Praxis)

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Dschungelcamps und Big-Brother-Container sind nicht der einzige Weg, in die Medien zu kommen. Seriöser und nachhaltiger ist die Pressearbeit. Wie die in der Praxis aussieht, zeigen Gabriele Hooffacker und Peter Lokk in Pressearbeit praktisch. Dieser Ratgeber für Profis und Laien bezieht vom ersten bis zum letzten Kapitel Social Media, Online-PR und Web 2.0 mit ein".

Product details

EAN/ISBN:: 9783658017880
Edition:: 2011
Medium:: Paperback
Number of pages:: 209
Publication date:: 2013-02-20
Publisher:: Springer VS
Languages:: german

EAN/ISBN:: 9783658017880
Edition:: 2011
Medium:: Paperback
Number of pages:: 209
Publication date:: 2013-02-20
Publisher:: Springer VS
Languages:: german

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