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    Medien und Werbung (Medienwissen kompakt)

     
    From Guido Zurstiege
    Only 1 items left in stock
    Medien und Werbung (Medienwissen kompakt)

    Description

    In den vergangenen Jahrzehnten hat die Werbung ihr Gesicht verändert. Sie macht "Unterhaltungs- und Informationsgeschenke", die von vielen Rezipienten nicht als geheime Verführung wahrgenommen werden. Wie ist es dazu gekommen? Welche Kräfte treiben die Entwicklung des Werbesystems an? Welche Formen der Werbung bringen sie hervor? Und natürlich: Wie wirkt Werbung unter diesen Bedingungen heute? Das sind die zentralen Fragen dieses Buches.

    Product details

    EAN/ISBN:
    9783658013127
    Edition:
    2015
    Medium:
    Paperback
    Number of pages:
    148
    Publication date:
    2014-11-28
    Publisher:
    Springer VS
    Languages:
    german
    EAN/ISBN:
    9783658013127
    Edition:
    2015
    Medium:
    Paperback
    Number of pages:
    148
    Publication date:
    2014-11-28
    Publisher:
    Springer VS
    Languages:
    german

    Shipping

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    Condition
    €13.48
    Used - good
    €13.48
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    €13.48
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