Erfolgreiches Social Media Marketing: Konzepte, Maßnahmen und Praxisbeispiele (German Edition)

Description

Heutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf übergeordnete strategische und operative Fragestellungen die längerfristige Relevanz der Aussagen."

Product details

EAN/ISBN:: 9783658000349
Edition:: 2013
Medium:: Paperback
Number of pages:: 240
Publication date:: 2012-12-18
Publisher:: Springer Gabler
Languages:: german

EAN/ISBN:: 9783658000349
Edition:: 2013
Medium:: Paperback
Number of pages:: 240
Publication date:: 2012-12-18
Publisher:: Springer Gabler
Languages:: german

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