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    Unternehmensentwicklung: Strategien und Instrumente aus Forschung und Praxis

     
    From Tokarski, Kim Oliver
    Unternehmensentwicklung: Strategien und Instrumente aus Forschung und Praxis

    Description

    Dieses Herausgeberwerk betrachtet stark praxisbezogen unterschiedlichste Aspekte der Unternehmensentwicklung. Eine Vielzahl aktueller Themen wird aufgegriffen und jeweils von einem Autoren-Tandem aus Praktikerinnen und Praktikern sowie Lehrenden und Forschenden behandelt. Die Darstellung anhand von Unternehmensbeispielen erleichtert die Umsetzung in die eigene Unternehmenspraxis. Der Schwerpunkt liegt dabei auf Themen aus den Bereichen Strategie und Marketing.

    Product details

    EAN/ISBN:
    9783658002824
    Medium:
    Paperback
    Number of pages:
    309
    Publication date:
    2016-01-06
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783658002824
    Medium:
    Paperback
    Number of pages:
    309
    Publication date:
    2016-01-06
    Publisher:
    Springer Gabler
    Languages:
    german

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