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    Was Marken erfolgreich macht: Neuropsychologie in der Markenführung

     
    From Christian Scheier
    Only 1 items left in stock
    Was Marken erfolgreich macht: Neuropsychologie in der Markenführung

    Description

    Mit welchen Strategien werden Marken für Kunden attraktiv? Verschaffen Sie sich Klarheit in der Diskussion um die Markenführung und nutzen dabei neue Erkenntnisse aus Psychologie und Neuromarketing. So tragen Markenstrategien zu Kaufentscheidungen bei.

    Inhalte

    • Die indirekte Wirkung von Marken sichtbar gemacht.
    • So setzen Unternehmen Markenstrategien erfolgreich um.
    • Wie neue Marken zu Verkaufsschlagern werden.
    • Komplett überarbeitete und aktualisierte Neuauflage.

    Product details

    EAN/ISBN:
    9783648029541
    Edition:
    3. Auflage 2012.
    Medium:
    Bound edition
    Number of pages:
    276
    Publication date:
    2012-10-25
    Publisher:
    Haufe-Lexware
    Languages:
    german
    EAN/ISBN:
    9783648029541
    Edition:
    3. Auflage 2012.
    Medium:
    Bound edition
    Number of pages:
    276
    Publication date:
    2012-10-25
    Publisher:
    Haufe-Lexware
    Languages:
    german

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