Neuromarketing im Internet: Von der Website zum interaktiven Kauferlebnis

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Description

So wecken Web Shops das Interesse der Internet-Surfer. Der Neuromarketing-Experte Ralf Pispers erklärt Erfolgsstrategien des Neuromarketings für größere Verkaufserfolge im Internet, eine bessere Kundenbindung und damit höhere Umsätze. Nutzen auch Sie die Erkenntnisse der Hirnforschung für erfolgreiches Web Sales.

Inhalte:

Verkaufserfolge durch Interaktivität
Praktische Tipps zum Einsatz von Multimedia-Anwendungen im Netz

In der Neuauflage

Extra-Kapitel zum Thema Social Media.

Product details

EAN/ISBN:: 9783648029473
Edition:: 2. Auflage 2012.
Medium:: Bound edition
Number of pages:: 251
Publication date:: 2012-10-25
Publisher:: Haufe-Lexware
Languages:: german

EAN/ISBN:: 9783648029473
Edition:: 2. Auflage 2012.
Medium:: Bound edition
Number of pages:: 251
Publication date:: 2012-10-25
Publisher:: Haufe-Lexware
Languages:: german

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