Gastronomie 2.0 : quand les marques s'invitent à la table du web

Description

Notre sujet s'inspire de deux constats contemporains : la montée en puissance du Web 2.0 et donc des médias sociaux, couplée à la success-story que connaît la gastronomie depuis quelques années. L'objet de cette étude est de savoir comment les marques dites gastronomiques s'investissent sur le Web 2.0 et en quoi profitent-elles de ces outils sociaux pour attirer les internautes... ©Electre 2024

Product details

EAN/ISBN:: 9783639527391
Medium:: Paperback
Number of pages:: 116
Publication date:: 2016-07-26
Publisher:: Éditions universitaires européennes
Manufacturer:: Unknown

EAN/ISBN:: 9783639527391
Medium:: Paperback
Number of pages:: 116
Publication date:: 2016-07-26
Publisher:: Éditions universitaires européennes
Manufacturer:: Unknown

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