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    Der Lovemarks-Effekt. Markenloyalität jenseits der Vernunft (mi-Fachverlage bei Redline)

     
    From Kevin Roberts
    Der Lovemarks-Effekt. Markenloyalität jenseits der Vernunft (mi-Fachverlage bei Redline)

    Description

    Sinnlich, geheimnisvoll - und doch vertraut: Lovemarks lösen bei uns Herzklopfen aus. Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und Kunde und verrät, wie aus einer vernünftigen Trustmark eine geliebte Lovemark wird. Systematisch lädt das reich illustrierte Buch in die Welt der Lovemarks ein. Der Bestseller-Autor zeigt, wie Markenbildung jenseits des traditionellen Branding aussieht. Die Zukunft der Marke heißt Lovemarks!

    Product details

    EAN/ISBN:
    9783636031259
    Edition:
    1., Aufl.
    Medium:
    Bound edition
    Number of pages:
    271
    Publication date:
    2008-03-01
    Publisher:
    Mi Wirtschaftsbuch
    Languages:
    german
    EAN/ISBN:
    9783636031259
    Edition:
    1., Aufl.
    Medium:
    Bound edition
    Number of pages:
    271
    Publication date:
    2008-03-01
    Publisher:
    Mi Wirtschaftsbuch
    Languages:
    german

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