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Mediatization of Public Services: How Organizations Adapt to News Media

 
Mediatization of Public Services: How Organizations Adapt to News Media

Description


Public services are increasingly delivered by organizations operating at arms' length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become

mediatized

: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that «from day one, how to get it through the media is on your mind». This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of

inside stories

from the daily encounters between media and public service providers.

Product details

EAN/ISBN:
9783631637302
Edition:
1
Medium:
Paperback
Number of pages:
176
Publication date:
2012-11-23
Publisher:
Lang, Peter Frankfurt
Manufacturer:
Unknown
EAN/ISBN:
9783631637302
Edition:
1
Medium:
Paperback
Number of pages:
176
Publication date:
2012-11-23
Publisher:
Lang, Peter Frankfurt
Manufacturer:
Unknown

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