Strategisches Marketing für Publikumszeitschriften (Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes)

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Die verschärften Wettbewerbsbedingungen im Zeitschriftenmarkt zwingen die Verlage zu stärkerer Marktorientierung und strategischem Vorgehen. Die Wissenschaft hat sich dieses Themas bislang kaum angenommen. Diese Lücke wird mit dem Buch geschlossen. Unter Berücksichtigung der Besonderheiten des Produktes Zeitschrift werden in einem interdisziplinären Ansatz die Anforderungen an eine Marketingkonzeption für Zeitschriftenverlage aufgezeigt.

Product details

EAN/ISBN:: 9783631302309
Medium:: Bound
Number of pages:: 298
Publication date:: 1996-06-01
Publisher:: Lang, Peter Frankfurt
Languages:: german

EAN/ISBN:: 9783631302309
Medium:: Bound
Number of pages:: 298
Publication date:: 1996-06-01
Publisher:: Lang, Peter Frankfurt
Languages:: german

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