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    Wer hat Angst vor Niketown: Nike-Urbanismus, Branding und die Markenstadt von morgen (edition suhrkamp)

     
    From Borries, Friedrich von
    Only 2 items left in stock
    Wer hat Angst vor Niketown: Nike-Urbanismus, Branding und die Markenstadt von morgen (edition suhrkamp)

    Description

    »Wer hat Angst vor Niketown? zeigt auf, wie urbaner Raum durch Nike in eine neue Markenstadt verwandelt wird. In seinen Analysen weis Friedrich von Borries dies überraschend konkret vor Augen zu fuhren. Er verfährt nicht nur analytisch, sondern unternimmt auch spekulative Exkursionen in die Zukunft - gerade dadurch gewinnen seine detaillierten Analysen der gegenwärtigen Marketingstrategien an Kraft.« (Bart Lootsma, Architekturtheoretiker)

    Product details

    EAN/ISBN:
    9783518126523
    Edition:
    Originalausgabe
    Medium:
    Paperback
    Number of pages:
    125
    Publication date:
    2012-12-10
    Publisher:
    Suhrkamp Verlag
    Languages:
    german
    EAN/ISBN:
    9783518126523
    Edition:
    Originalausgabe
    Medium:
    Paperback
    Number of pages:
    125
    Publication date:
    2012-12-10
    Publisher:
    Suhrkamp Verlag
    Languages:
    german

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