Pressevertriebsrecht

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Description

Die Darstellung des Pressevertriebsrechts orientiert sich am praktischen Ablauf des Vertriebsrechts in einem Verlagshaus unter besonderer Berücksichtigung des Abonnementvertriebs von Presseprodukten sowie der Marketingmethoden für diese Produkte.

Product details

EAN/ISBN:: 9783504671020
Edition:: 1., Aufl.
Medium:: Bound edition
Number of pages:: 199
Publication date:: 2007-11-19
Publisher:: Schmidt, Otto
Languages:: german

EAN/ISBN:: 9783504671020
Edition:: 1., Aufl.
Medium:: Bound edition
Number of pages:: 199
Publication date:: 2007-11-19
Publisher:: Schmidt, Otto
Languages:: german

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