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    Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten

     
    From Porter, Michael E.
    Only 1 items left in stock
    Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten

    Description

    Wettbewerbsvorteile entscheiden über Erfolg oder Misserfolg eines Unternehmens. Michael E. Porter zeigt, wie sich Firmen in ihrer Branche Wettbewerbsvorteile verschaffen und so behaupten können. Entweder ein Produkt hat einen Kostenvorteil oder es muss einen einzigartigen Nutzen bieten, der einen höheren Preis rechtfertigt.
    Porters Strategieklassiker muss jeder kennen, der mit der Strategieentwicklung in einer Firma zu tun hat.

    Product details

    EAN/ISBN:
    9783593500485
    Edition:
    8. durchgesehene Auflage Auflage
    Medium:
    Bound edition
    Number of pages:
    688
    Publication date:
    2014-02-13
    Publisher:
    Campus Verlag
    Languages:
    german
    EAN/ISBN:
    9783593500485
    Edition:
    8. durchgesehene Auflage Auflage
    Medium:
    Bound edition
    Number of pages:
    688
    Publication date:
    2014-02-13
    Publisher:
    Campus Verlag
    Languages:
    german

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    €52.20
    Used - very good
    €52.20
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