Strategische Unternehmensführung

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Aloys Gälweiler, Unternehmer und Wissenschaftler, fügt in diesem Band Bausteine einer Theorie der Unternehmensstrategie zu einem umfassenden Ganzen zusammen. Er zeigt Möglichkeiten und Grenzen strategischen Führens auf, befasst sich mit dem Wesen jeder Strategie und gibt Ausführungen zur Methodik in der Strategielehre, zu Innovationen in der Praxis sowie zu einem sinnvollen Organisationsaufbau. "Ein außerordentlich wichtiges Buch." Prof. Dr. Fredmund Malik

Product details

EAN/ISBN:: 9783593377612
Edition:: 3
Medium:: Bound edition
Number of pages:: 341
Publication date:: 2005-03-07
Publisher:: Campus Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783593377612
Edition:: 3
Medium:: Bound edition
Number of pages:: 341
Publication date:: 2005-03-07
Publisher:: Campus Verlag
Languages:: german
Manufacturer:: Unknown

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