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    Marketingkompetenz: Corporate Identity: Aufbau einer einzigartigen Unternehmensidentität

     
    From Herbst, Prof. Dr. Dieter Georg
    Only 3 items left in stock
    Marketingkompetenz: Corporate Identity: Aufbau einer einzigartigen Unternehmensidentität

    Description

    Informationen zum Titel:
    Corporate Identity als Aufgabe der Unternehmenskommunikation
    Der Autor erklärt die Grundbegriffe und legt dar, was eine Unternehmenspersönlichkeit ausmacht. Den Schwerpunkt bilden* die Darstellung der Bestandteile der CI (Unternehmenskultur, Leitbild, Instrumente, Image, Ansprache) und* das Management des CI-Prozesses von Analyse über Planung bis Umsetzung.
    Das Werk ist als Lehrbuch und als Leitfaden in der Praxis nutzbar.

    Product details

    EAN/ISBN:
    9783589240760
    Edition:
    5. Auflage
    Medium:
    Paperback
    Number of pages:
    208
    Publication date:
    2012-02-01
    Publisher:
    Cornelsen Scriptor
    Languages:
    german
    EAN/ISBN:
    9783589240760
    Edition:
    5. Auflage
    Medium:
    Paperback
    Number of pages:
    208
    Publication date:
    2012-02-01
    Publisher:
    Cornelsen Scriptor
    Languages:
    german

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