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Marketingkompetenz: Werbung planen: Konzeption, Media und Kreation

 
From Josef Schnettler
Only 3 items left in stock
Marketingkompetenz: Werbung planen: Konzeption, Media und Kreation

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Informationen zum Titel:
Das Standardwerk in der Ausbildung zum Thema Werbung stellt das berufliche Fachwissen umfassend, verständlich und praxisnah dar:* Werbestrategie* Auflagenbegriffe, Leser-/Kontaktzahlen, Leseranalyse* Begriffe und Kennziffern der Mediaplanung* Mediengattungen* Durchführung der Mediaplanung* Werbewirkungsmodelle* Kreation von Werbemitteln* Rechtliche Grundlagen

Product details

EAN/ISBN:
9783589240272
Edition:
4. Auflage
Medium:
Paperback
Number of pages:
528
Publication date:
2011-07-01
Publisher:
Cornelsen Scriptor
Languages:
german
EAN/ISBN:
9783589240272
Edition:
4. Auflage
Medium:
Paperback
Number of pages:
528
Publication date:
2011-07-01
Publisher:
Cornelsen Scriptor
Languages:
german

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