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    Medienkompetenz: Kommunikationspolitik für Werbe- und Kommunikationsberufe: Buch mit CD-ROM

     
    From Josef Schnettler
    Only 2 items left in stock
    Medienkompetenz: Kommunikationspolitik für Werbe- und Kommunikationsberufe: Buch mit CD-ROM

    Description

    Informationen zum Titel:
    Richtig und gut rüberkommen
    Das als Standardwerk erfolgreich eingeführte Lehr- und Arbeitsbuch beschreibt die Zielbestimmung von Kommunikationsmaßnahmen. Auch statistische Verfahren wie die Clusteranalyse präsentieren sich leicht verständlich und anwendungsorientiert. Im Mittelpunkt des Werkes stehen alle gängigen Elemente des Kommunikationsmixes.
    Die Neuauflage ist um das Kapitel zu Social Media erweitert.

    Product details

    EAN/ISBN:
    9783589238217
    Edition:
    3. Auflage
    Medium:
    Paperback
    Number of pages:
    232
    Publication date:
    2010-08-01
    Publisher:
    Cornelsen Scriptor
    Languages:
    german
    EAN/ISBN:
    9783589238217
    Edition:
    3. Auflage
    Medium:
    Paperback
    Number of pages:
    232
    Publication date:
    2010-08-01
    Publisher:
    Cornelsen Scriptor
    Languages:
    german

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    Used - good
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