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    Technischer Vertrieb: Eine praxisorientierte Einfuhrung in das Business-to-Business-Marketing (VDI-Buch) (German Edition)

     
    From Michael Kleinaltenkamp
    Only 1 items left in stock
    Technischer Vertrieb: Eine praxisorientierte Einfuhrung in das Business-to-Business-Marketing (VDI-Buch) (German Edition)

    Description

    Das Buch liefert eine praxisorientierte Einführung in das Gebiet des technischen Vertriebs bzw. Business-to-Business-Marketings. Die Autoren behandeln alle relevanten Themen des Fachs und stellen die wichtigsten Konzepte und Methoden vor. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem oder einem anderen nicht-kaufmännischen Hintergrund einen schnellen Einstieg und zugleich umfassenden Überblick zu dem Thema zu ermöglichen.

    Product details

    EAN/ISBN:
    9783540795322
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    284
    Publication date:
    2009-10-02
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783540795322
    Edition:
    2009
    Medium:
    Paperback
    Number of pages:
    284
    Publication date:
    2009-10-02
    Publisher:
    Springer
    Languages:
    german

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