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    Vom Vertriebsingenieur zum Market-Ing.: Kunden Gewinnen Mit System (VDI-Buch / VDI-Karriere)

     
    From Marzian, Sieghard H.
    Only 2 items left in stock
    Vom Vertriebsingenieur zum Market-Ing.: Kunden Gewinnen Mit System (VDI-Buch / VDI-Karriere)

    Description

    Den hohen Investitionen im Marketing steht häufig ein geringes Kostenbewußtsein bzw. Controlling gegenüber. Anhand einer Kundenertragswert-Analyse untersuchen die Autoren den "Lebenszyklus" eines Kunden besonders im Invest-Bereich. Die Praxis-Informationen helfen Unternehmen, ihre Kosten in einem angemessenen Rahmen zu halten und liefern dem Vertriebsingenieur das Know-how zur optimalen Kundenbearbeitung.

    Product details

    EAN/ISBN:
    9783540679288
    Edition:
    2., bearb. u. erw. Aufl. 2002
    Medium:
    Paperback
    Number of pages:
    188
    Publication date:
    2013-10-04
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783540679288
    Edition:
    2., bearb. u. erw. Aufl. 2002
    Medium:
    Paperback
    Number of pages:
    188
    Publication date:
    2013-10-04
    Publisher:
    Springer
    Languages:
    german

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