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    Procurement Marketing: A Strategic Concept

     
    Procurement Marketing: A Strategic Concept

    Description

    A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.

    Product details

    EAN/ISBN:
    9783540644590
    Edition:
    1998
    Medium:
    Bound edition
    Number of pages:
    184
    Publication date:
    1998-07-16
    Publisher:
    Springer
    Languages:
    english
    EAN/ISBN:
    9783540644590
    Edition:
    1998
    Medium:
    Bound edition
    Number of pages:
    184
    Publication date:
    1998-07-16
    Publisher:
    Springer
    Languages:
    english

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