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    Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-Lehrbuch)

     
    From Dieter Ahlert
    Only 1 items left in stock
    Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-Lehrbuch)

    Description

    Handel: der unersetzliche Grundpfeiler unserer Volkswirtschaft. Zahlreiche Unternehmen sind heutzutage Händler, die "herstellen lassen". Daher ist es für Theoretiker wie Praktiker unerlässlich, sich mit Unternehmen(snetzwerken) in Handel, Distribution und Dienstleistung zu beschäftigen. Hierzu bieten die Autoren Ahlert und Kenning (Uni Münster) Grundlagen zur marktorientierten Führung von Betrieben sowie neuere Konzepte (u.a. Markenmanagement).

    Product details

    EAN/ISBN:
    9783540408710
    Edition:
    2007
    Medium:
    Paperback
    Number of pages:
    349
    Publication date:
    2007-01-26
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783540408710
    Edition:
    2007
    Medium:
    Paperback
    Number of pages:
    349
    Publication date:
    2007-01-26
    Publisher:
    Springer
    Languages:
    german

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