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    Strategisches Business-to-Business-Marketing

     
    From Michael Kleinaltenkamp
    Only 1 items left in stock
    Strategisches Business-to-Business-Marketing

    Description

    Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

    Product details

    EAN/ISBN:
    9783540440901
    Edition:
    2. Aufl. 2002
    Medium:
    Bound edition
    Number of pages:
    436
    Publication date:
    2002-01-01
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783540440901
    Edition:
    2. Aufl. 2002
    Medium:
    Bound edition
    Number of pages:
    436
    Publication date:
    2002-01-01
    Publisher:
    Springer
    Languages:
    german

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