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    Marketing: Eine Einführung in die marktorientierte Unternehmensführung

     
    From Rainer Olbrich
    Only 2 items left in stock
    Marketing: Eine Einführung in die marktorientierte Unternehmensführung

    Description

    Das Buch führt in komprimierter, verständlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an übersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen.

    Product details

    EAN/ISBN:
    9783540235774
    Edition:
    2., überarb. u. erw. Aufl. 2006
    Medium:
    Bound edition
    Number of pages:
    432
    Publication date:
    2006-06-14
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783540235774
    Edition:
    2., überarb. u. erw. Aufl. 2006
    Medium:
    Bound edition
    Number of pages:
    432
    Publication date:
    2006-06-14
    Publisher:
    Springer
    Languages:
    german

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