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    Marketingstrategie und Marketingpolitik (Springer-Lehrbuch)

     
    From Ralph Berndt
    Only 1 items left in stock
    Marketingstrategie und Marketingpolitik (Springer-Lehrbuch)

    Description

    Gegenstand des Buches sind die Marketingstrategien von Markenartikelproduzenten und Handelsorganisationen auf mehrstufigen Märkten. Im Bereich der Markenartikelproduktion werden die strategische Planung von Geschäftsfeldern, die Produktstrategien (insbesondere die Produktinnovation) und die Markenstrategien behandelt. Für Handelsorganisationen wird die strategische Planung der Betriebsform und der Warengruppen dargestellt.

    Product details

    EAN/ISBN:
    9783540226611
    Edition:
    4., vollst. überarb. u. erw. Aufl. 2005
    Medium:
    Paperback
    Number of pages:
    419
    Publication date:
    2004-09-22
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783540226611
    Edition:
    4., vollst. überarb. u. erw. Aufl. 2005
    Medium:
    Paperback
    Number of pages:
    419
    Publication date:
    2004-09-22
    Publisher:
    Springer
    Languages:
    german

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