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    Quo vadis Public Relations?: Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen (German Edition)

     
    From Juliana Raupp
    Only 1 items left in stock
    Quo vadis Public Relations?: Auf dem Weg zum Kommunikationsmanagement: Bestandsaufnahmen und Entwicklungen (German Edition)

    Description

    Die gezielte Anwendung von Forschungsergebnissen auf Problemstellungen der Kommunikationspraxis, und gleichzeitig die daraus resultierende Förderung neuer wissenschaftlicher Erkenntnisse, ist das Anliegen des vorliegenden Bandes. Die Beiträge namhafter Autoren aus der deutschen und internationalen PR-Forschung und der Kommunikationspraxis bündeln die aktuelle Fachdiskussion und liefern Anregungen für erfolgreiches Kommunikationsmanagement.

    Product details

    EAN/ISBN:
    9783531140346
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    300
    Publication date:
    2004-01-01
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german
    EAN/ISBN:
    9783531140346
    Edition:
    2004
    Medium:
    Paperback
    Number of pages:
    300
    Publication date:
    2004-01-01
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german

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