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    Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht

     
    From Müller, Dieter K.
    Only 1 items left in stock
    Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht

    Description

    Welches Radiopublikum lässt sich zu welchen Tageszeiten erreichen, mit welchen Radioformaten, in welchen Nutzungssituationen? Was macht einen "guten" Werbespot im Radio aus? Wie kann man seine Wirkung messen? Welche Rolle spielt das Radio im Vergleich mit anderen Medien und Werbeträgern? Diese und weitere Fragen werden in diesem für die 2. Auflage aktualisierten und erweiterten Handbuch "Praxiswissen Radio" beantwortet.

    Product details

    EAN/ISBN:
    9783531180090
    Edition:
    2., akt. und erw. Aufl. 2011
    Medium:
    Paperback
    Number of pages:
    272
    Publication date:
    2011-01-13
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german
    EAN/ISBN:
    9783531180090
    Edition:
    2., akt. und erw. Aufl. 2011
    Medium:
    Paperback
    Number of pages:
    272
    Publication date:
    2011-01-13
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german

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