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    Medienökonomie: Band 1: Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt

     
    From Jürgen Heinrich
    Only 1 items left in stock
    Medienökonomie: Band 1: Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt

    Description

    Das in zwei Bänden erschienene Standardwerk bietet eine umfassende, ökonomisch fundierte Darstellung der Strukturen und Problembereiche der aktuellen Massenmedien. Band 1 stellt das Mediensystem insgesamt dar, analysiert die Grundprobleme der Medienwirtschaft und bietet eine mikro- und makroökonomische Darstellung der Printmedien Zeitung, Zeitschrift und Anzeigenblatt.

    Product details

    EAN/ISBN:
    9783531176192
    Edition:
    3. Aufl. 2010
    Medium:
    Paperback
    Number of pages:
    409
    Publication date:
    2010-07-15
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german
    EAN/ISBN:
    9783531176192
    Edition:
    3. Aufl. 2010
    Medium:
    Paperback
    Number of pages:
    409
    Publication date:
    2010-07-15
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german

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