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    Theorien Der Public Relations: Grundlagen und Perspektiven der PR-Forschung (German Edition)

     
    From Ulrike R\Xf6Ttger
    Only 1 items left in stock
    Theorien Der Public Relations: Grundlagen und Perspektiven der PR-Forschung (German Edition)

    Description

    Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.

    Product details

    EAN/ISBN:
    9783531155197
    Edition:
    2., akt. und erw. Aufl. 2009
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2008-01-01
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german
    EAN/ISBN:
    9783531155197
    Edition:
    2., akt. und erw. Aufl. 2009
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2008-01-01
    Publisher:
    VS Verlag für Sozialwissenschaften
    Languages:
    german

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