Theorien Der Public Relations: Grundlagen und Perspektiven der PR-Forschung (German Edition)

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Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.

Product details

EAN/ISBN:: 9783531155197
Edition:: 2., akt. und erw. Aufl. 2009
Medium:: Paperback
Number of pages:: 320
Publication date:: 2008-01-01
Publisher:: VS Verlag für Sozialwissenschaften
Languages:: german

EAN/ISBN:: 9783531155197
Edition:: 2., akt. und erw. Aufl. 2009
Medium:: Paperback
Number of pages:: 320
Publication date:: 2008-01-01
Publisher:: VS Verlag für Sozialwissenschaften
Languages:: german

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