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Marketingforschung und Käuferverhalten: Effiziente Beschaffung und Analyse von Markt- und Kundeninformationen

 
From Willy Schneider
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Marketingforschung und Käuferverhalten: Effiziente Beschaffung und Analyse von Markt- und Kundeninformationen

Description

Erfolgreiche Marketing-Konzeptionen setzen sich aus drei Bausteinen zusammen: 1. Marketing-Forschung. 2. Strategisches Marketing und 3. Operatives Marketing. Dieser Systematik folgend muss das Augenmerk der Marketingverantwortlichen zunächst auf den Markt gerichtet sein.

Product details

EAN/ISBN:
9783486717938
Edition:
1., Aufl.
Medium:
Paperback
Number of pages:
382
Publication date:
2012-12-05
Publisher:
Oldenbourg Wissenschaftsverlag
Languages:
german
EAN/ISBN:
9783486717938
Edition:
1., Aufl.
Medium:
Paperback
Number of pages:
382
Publication date:
2012-12-05
Publisher:
Oldenbourg Wissenschaftsverlag
Languages:
german

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