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    Marketingforschung und Käuferverhalten: Effiziente Beschaffung und Analyse von Markt- und Kundeninformationen

     
    From Willy Schneider
    Only 1 items left in stock
    Marketingforschung und Käuferverhalten: Effiziente Beschaffung und Analyse von Markt- und Kundeninformationen

    Description

    Erfolgreiche Marketing-Konzeptionen setzen sich aus drei Bausteinen zusammen: 1. Marketing-Forschung. 2. Strategisches Marketing und 3. Operatives Marketing. Dieser Systematik folgend muss das Augenmerk der Marketingverantwortlichen zunächst auf den Markt gerichtet sein.

    Product details

    EAN/ISBN:
    9783486717938
    Edition:
    1., Aufl.
    Medium:
    Paperback
    Number of pages:
    382
    Publication date:
    2012-12-05
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german
    EAN/ISBN:
    9783486717938
    Edition:
    1., Aufl.
    Medium:
    Paperback
    Number of pages:
    382
    Publication date:
    2012-12-05
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german

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    Used - very good
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