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eTourismus: Prozesse und Systeme: Informationsmanagement im Tourismus (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit)

 
From Axel Schulz
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eTourismus: Prozesse und Systeme: Informationsmanagement im Tourismus (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit)

Description

Das Lehrbuch gibt umfassend Einblick in das Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus.
Aktuelle Trends im E-Tourismus sowie wesentliche Systeme der Reisemittler (besonders globale Distributionssysteme) und Leistungsanbieter (Flug, Hotel etc.) werden behandelt. Ein weitreichender Überblick zum Yield-, Vertriebskanal- und Kundenbeziehungsmanagement stellt wesentliche Prozesse ausführlich dar.

Product details

EAN/ISBN:
9783486754285
Edition:
2
Medium:
Paperback
Number of pages:
600
Publication date:
2015-01-01
Publisher:
De Gruyter Oldenbourg
Languages:
german
EAN/ISBN:
9783486754285
Edition:
2
Medium:
Paperback
Number of pages:
600
Publication date:
2015-01-01
Publisher:
De Gruyter Oldenbourg
Languages:
german

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