Social Media Marketing: Marketing mit Blogs, Sozialen Netzwerken und weiteren Anwendungen des Web 2.0

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das Buch greift Aspekte des Web 2.0 auf und beleuchtet diese speziell aus Marketingperspektive. Kennzeichen des Web 2.0 bzw. des "Mitmach-Webs" sind neue Möglichkeiten der Teilnahme und des sozialen Austausches, die tradierte Rollenverständnisse einer Trennung zwischen Produzenten und Konsumenten aufweichen.

Product details

EAN/ISBN:: 9783486591156
Medium:: Bound edition
Number of pages:: 313
Publication date:: 2010-07-28
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

EAN/ISBN:: 9783486591156
Medium:: Bound edition
Number of pages:: 313
Publication date:: 2010-07-28
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

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