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    Einführung in die Wahrnehmungs-, Lern- und Werbe-Psychologie

     
    From Mayer, Horst Otto
    Only 3 items left in stock
    Einführung in die Wahrnehmungs-, Lern- und Werbe-Psychologie

    Description

    Das Werk führt in grundlegender Form in Themen, Fragestellungen und Befunde der Wahrnehmungs-, Motivations-, Lern-, und Werbepsychologie ein, um dadurch umfassendere Lösungsansätze zu finden. Dazu werden manche Strömungen und Forschungsaspekte in der Psychologie genauer betrachtet, andere lediglich kurz erwähnt. Die Einführung ist didaktisch exzellent aufbereitet. Der Lehrstoff wird in Übungsaufgaben geprüft.

    Product details

    EAN/ISBN:
    9783486576757
    Edition:
    überarbeitete und erweiterte Auflage
    Medium:
    Bound edition
    Number of pages:
    220
    Publication date:
    2005-04-06
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german
    EAN/ISBN:
    9783486576757
    Edition:
    überarbeitete und erweiterte Auflage
    Medium:
    Bound edition
    Number of pages:
    220
    Publication date:
    2005-04-06
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german

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