Marketing: Grundlagen mit Fallstudien

Description

Das Lehrwerk ist die konzeptionelle und pragmatische Grundlagenlektüre für das Fach Marketing an Fachhochschulen und Universitäten sowie eine Einführung für Praktiker des Marketing und des Vertriebs.

Product details

EAN/ISBN:: 9783486259254
Medium:: Bound edition
Number of pages:: 382
Publication date:: 2002-02-27
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

EAN/ISBN:: 9783486259254
Medium:: Bound edition
Number of pages:: 382
Publication date:: 2002-02-27
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

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