Strategisches Bankmanagement: Ressourcen- und marktorientierte Strategien von Universalbanken

Description

Schwerpunkt des Werkes ist das strategische Bankmanagement unter integrativem Bezug auf den Ansatz von Porter einerseits und des resource-based view andererseits. Es geht also strategisch um Marktpositionierung und Marktentwicklung von Banken.

Product details

EAN/ISBN:: 9783486254662
Medium:: Bound edition
Number of pages:: 501
Publication date:: 2000-05-17
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

EAN/ISBN:: 9783486254662
Medium:: Bound edition
Number of pages:: 501
Publication date:: 2000-05-17
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

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