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    Strategisches Bankmanagement: Ressourcen- und marktorientierte Strategien von Universalbanken

     
    From Börner, Christoph J.
    Only 1 items left in stock
    Strategisches Bankmanagement: Ressourcen- und marktorientierte Strategien von Universalbanken

    Description

    Schwerpunkt des Werkes ist das strategische Bankmanagement unter integrativem Bezug auf den Ansatz von Porter einerseits und des resource-based view andererseits. Es geht also strategisch um Marktpositionierung und Marktentwicklung von Banken.

    Product details

    EAN/ISBN:
    9783486254662
    Medium:
    Bound edition
    Number of pages:
    501
    Publication date:
    2000-05-17
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german
    EAN/ISBN:
    9783486254662
    Medium:
    Bound edition
    Number of pages:
    501
    Publication date:
    2000-05-17
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german

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    €1.73
    Used - very good
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