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    Marketing-Management mit EXCEL: Buch mit Diskette (Managementwissen für Studium und Praxis)

     
    From Gerhard Reiter
    Marketing-Management mit EXCEL: Buch mit Diskette (Managementwissen für Studium und Praxis)

    Description

    Der neue "Reiter · Matthäus" stellt eine Verbindung von Marketinglehrbuch und Computeranwendung dar. Marketing-Modelle werden erst präsentiert, dann wird eine EXCEL-Anwendung dazu vorgestellt. Für Ausbilder und Studierende ebenso wie für den Praktiker im Unternehmen hervorragend geeignet.

    Product details

    EAN/ISBN:
    9783486242126
    Medium:
    Bound edition
    Number of pages:
    380
    Publication date:
    1998-05-20
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german
    EAN/ISBN:
    9783486242126
    Medium:
    Bound edition
    Number of pages:
    380
    Publication date:
    1998-05-20
    Publisher:
    Oldenbourg Wissenschaftsverlag
    Languages:
    german

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