Geschmacksforschung: Marketing und Sensorik für Nahrungs- und Genussmittel

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Um ein optimales Produktangebot für den Konsumenten auf den Markt zu bringen, sind in der Nahrungs- und Genußmittelindustrie Sensoriker und Marketingmanager in gleicher Weise gefordert. An dieser Schnittstelle von Produktinnovationsprozessen ist dieses Werk plaziert.

Product details

EAN/ISBN:: 9783486233629
Edition:: 1
Medium:: Bound edition
Number of pages:: 276
Publication date:: 1996-04-18
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

EAN/ISBN:: 9783486233629
Edition:: 1
Medium:: Bound edition
Number of pages:: 276
Publication date:: 1996-04-18
Publisher:: Oldenbourg Wissenschaftsverlag
Languages:: german

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